Mass Sending

The Mass blast Hablla's Mass Blast allows you to automate communications at scale by sending personalized messages, triggering smart flows and reaching your audience on the right channels — all in one place.

With this feature, you can send:

• WhatsApp Templates: standardized messages approved by WhatsApp, ideal for campaigns and strategic communications.

• Automation flows: execution of large-scale automations from a contact base (e.g., spreadsheets).

• Messages for Webchat: sending communications via the integrated chat channel.

1. Creating a new blast

To start a mass blast:

1. Go to the menu Marketing > Mass blast.

2. Click New blast.

3. Fill in the initial information:

   • Blast name: set an internal title for identification.

   • Sending type: choose between Immediate send or Scheduled send.

   • Sending mode:

     • Single batch: sends to all contacts at once.

     • Split: divides into configurable batches, defining interval (minutes) and quantity per batch.

📌 Split sending is ideal to mitigate channel blocks and keep deliverability high.

2. Selection of the sending channel

In the next step, choose the channel:

• Messages (WhatsApp) → use official templates and customize variables (such as name, company, agent, etc.).

• Webchat → send messages to leads and customers active on the chat channel.

• Automation flow → execute customized automations for each imported or segmented contact.

3. Selecting the audience

You can define recipients in two ways:

• Spreadsheet

  • Import a file .xlsx with the contacts.

  • Each row executes a flow (in the case of the automation channel) or receives a message (on WhatsApp/Webchat).

• Segmentation filters

  • Apply rules to select the target audience.

  • Examples of available filters:

People

• Did not convert on the event

• Converted on the event

• Everyone in a segmentation

• Everyone not in segmentation

• Everyone with all tags

• Everyone with any of the tags

• Everyone without all the tags

• Everyone without any of the tags

• Created within a specific period

Support tickets

• No recent support

• That has support by status and department

• That does not have support by status and department

• Everyone with all tags

• Everyone with any of the tags

• Everyone without all the tags

• Everyone without any of the tags

• Created within a specific period

Cards (CRM)

• Everyone with a card in a column

• Everyone with all tags

• Everyone with any of the tags

• Everyone without all the tags

• Everyone without any of the tags

• Created within a specific period

• Moved to a specific list

• Left a specific list

4. Message configuration

In the message configuration step:

• Channel: select the enabled number/channel (e.g., official WhatsApp).

• Message template (WhatsApp): choose the pre-approved template and configure the dynamic variables.

• Preview: watch in real time how the sent message will look.

📌 Example of a template:

Hello, *{{1}}*! How are you? 😊  

I'm *{{2}}*, responsible for your implementation at *{{3}}*.  
I would like to schedule our first meeting to start the project.  

5. Finalizing the blast

After reviewing:

1. Click Finish.

2. The blast will be executed according to the configured sending type (immediate or scheduled).

3. You can monitor the results in real time on the performance dashboard.

Benefits of Mass Blast

• Scalability: send thousands of messages intelligently.

• Personalization: insert dynamic variables to make the communication unique.

• Advanced segmentation: use strategic filters to reach the right audience.

• Security: avoid blocks with split sending and adjustable parameters.

• Multichannel: unify messages on WhatsApp, Webchat and Flows.