Add Tags

With this operation, the automation can assign tags to a person's record, helping classify contacts and create strategic segmentations.

The Add Tags operation allows you to apply one or more labels (tags) to a person record. Tags are flexible markers that help categorize, segment, and filter your contacts based on interests, behaviors, source, or any other custom criterion.

This action is extremely useful for dynamically enriching a contact's profile. For example, you can add a "Interest-Product-X" tag when a lead visits a specific page, or "Satisfied-Customer" after a positive review.

The operation adds the new tags to the person's tag list, keeping the ones that already existed.

How to Configure

1. In Hablla Studio, add the "People" block to your automation flow.

2. In the "Operation" field, select the "Add Tags" option.

3. In the "Person ID" field (personId), enter the identifier of the contact who will receive the tags.

4. In the "Tags" field, select or enter the tags you want to apply.

Parameters

Field	Type	Required?	Description
Person ID	Text	✅ Yes	The unique ID of the person (contact) who will be tagged.
Tags	List of Tags	✅ Yes	One or more tags to be added to the contact.

Structure (Using JSON)

The JSON request body must contain an array called tags with the tag ID(s) or name(s) to be added.

JSON

{
  "tags": [
    "tag_id_or_name_1",
    "tag_id_or_name_2"
  ]
}

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🚀 Example Use Case

Objective: When a lead downloads an e-book about "Digital Marketing", add the "Interest-Marketing" tag to their profile.

1. Create a flow that starts with a Webhook trigger that receives the e-book download form data (including the lead's email).

2. Use the "Find Person by Email" operation to find the personId of the lead.

3. If the person is found, add the "People" block with the "Add Tags" operation.

4. In the "Person ID" field, enter the ID variable found in the previous step ({{steps.2.result.id}}).

5. In the "Tags" field, select the "Interest-Marketing" tag.

With this automation, you segment your contacts based on their interests automatically, allowing future nurturing campaigns to be much more targeted and effective.