WhatsApp Window Reports

Hablla allows you to track the performance of messages sent via Official WhatsApp through detailed reports. These reports help understand the performance of campaigns, transactional messages and support flows, and also allow analysis using custom filters.

WhatsApp Reports

In the Reportstab, you will find a complete history of messages sent by your company on WhatsApp.

The main information displayed includes:

• Status: indicates whether the message was delivered successfully or if there was an error.

• Category: Marketing, Utility (Services), Authentication, Support or Reference.

• Type: channel used (e.g., WhatsApp).

• Started by: shows whether the message was initiated by the user or by the client.

• Two Way active: indicates whether the conversation was open for two-way interaction.

• Phone: client's phone number that received the message.

• Send date: record of when the message was created and sent.

These reports can be exported for external analysis and integrated into your BI process.

Custom Filters

To refine your analysis, you can apply filters that allow you to view only relevant data.

Available filters include:

• Category: select the template category (Authentication, Utility, Marketing, Support or Reference).

• Start and end date: define a specific period for analysis.

• Started by: choose between messages initiated by the user or by the client.

• Two Way active: filter messages where two-way interaction was enabled (Yes/No).

• Status: view only messages with Success or Error.

By combining filters, you can, for example:

• Analyze only marketing messages sent in the last month.

• Check authentication messages with error status.

• Evaluate interactions initiated by the client in specific campaigns.

WhatsApp Report Export

Hablla allows exporting WhatsApp message reports in different file formats. This feature is ideal for external analyses, integrations with BI systems or storage for audits.

⚠️ The export respects the filters applied in the report. Always set the period, category and status before exporting.

How to export reports

1. Go to Settings → Connections and integrations → WhatsApp.

2. Click on the Reports.

3. Apply filters (category, date, status, message origin, etc.) if necessary.

4. Click on Export.

5. Choose the desired format: CSV, XLSX or JSON.

Available formats

📄 CSV

• Compatible with Excel, Google Sheets and LibreOffice.

• Simple column structure with rows separated by commas.

• Great for quick handling and tabular analysis.

Example of use: marketing teams analyzing mass sends.

🗂 XLSX

• Native file of Microsoft Excel.

• Keeps columns organized for use of filters, formulas and pivot tables.

• Ideal for visual reports and sharing with non-technical teams.

Example of use: performance reports presented to the board.

🔧 JSON

• Structure in key/value, ideal for integrations with APIs or Data Warehouses.

• Technical format, recommended for developers and BI analysts.

Example of use: importing data into internal systems or analysis tools.

Downloading Reports

Whenever you export a report in Hablla, it will be available in the notifications tab (bell), next to the profile picture. Depending on the size, it may take a few minutes to be available for download.

Best practices

• Always apply filters before exporting to reduce data volume.

• For large databases, prefer CSV (lighter) or XLSX (more organized).

• Use JSON only in technical integration contexts.

Summary

WhatsApp report export in Hablla ensures flexibility and adaptability.

• CSV/XLSX → operational analyses and sharing.

• JSON → technical integrations and automations.

📌 Practical tip: set an export routine to track results periodically and centralize data in your BI.

Examples of use

• Marketing Team: validate the success rate in promotional campaigns.

• Technical Support: analyze errors in transactional messages (Utility).

• CX Management: track which contacts were initiated by the client and generated new opportunities.

Summary

WhatsApp reports in Hablla offer a complete view of the performance of messages sent, delivered and replied to. With custom filters, it is possible to turn raw data into actionable insights, improving campaigns, support and operations.

📌 Practical tip: export reports with applied filters to cross-reference the data with other analysis tools (such as BI or spreadsheets).