# WhatsApp Window Reports

Hablla allows you to track the performance of messages sent via **Official WhatsApp** through detailed reports.\
These reports help understand the performance of campaigns, transactional messages and support flows, and also allow analysis using custom filters.

***

### WhatsApp Reports

<figure><img src="https://1592162275-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrmxWrIrMauHcIrsuqfGq%2Fuploads%2FoeGVRImIBamIrI1OGWXm%2Fimage.png?alt=media&#x26;token=8fde3212-dd7c-444d-bf91-1b5ae6681332" alt=""><figcaption></figcaption></figure>

In the **Reports**tab, you will find a complete history of messages sent by your company on WhatsApp.

The main information displayed includes:

* **Status**: indicates whether the message was delivered successfully or if there was an error.
* **Category**: Marketing, Utility (Services), Authentication, Support or Reference.
* **Type**: channel used (e.g., WhatsApp).
* **Started by**: shows whether the message was initiated by the user or by the client.
* **Two Way active**: indicates whether the conversation was open for two-way interaction.
* **Phone**: client's phone number that received the message.
* **Send date**: record of when the message was created and sent.

These reports can be **exported** for external analysis and integrated into your BI process.

***

### Custom Filters

<figure><img src="https://1592162275-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrmxWrIrMauHcIrsuqfGq%2Fuploads%2FsIBSiCBVGDj9htQNrPww%2Fimage.png?alt=media&#x26;token=d074e0fe-2663-49ae-9afa-2b1a0b43ac5c" alt=""><figcaption></figcaption></figure>

To refine your analysis, you can apply filters that allow you to view only relevant data.

Available filters include:

* **Category**: select the template category (Authentication, Utility, Marketing, Support or Reference).
* **Start and end date**: define a specific period for analysis.
* **Started by**: choose between messages initiated by the **user** or by the **client**.
* **Two Way active**: filter messages where two-way interaction was enabled (Yes/No).
* **Status**: view only messages with **Success** or **Error**.

By combining filters, you can, for example:

* Analyze only **marketing messages** sent in the last month.
* Check **authentication messages** with error status.
* Evaluate **interactions initiated by the client** in specific campaigns.

## WhatsApp Report Export

<figure><img src="https://1592162275-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrmxWrIrMauHcIrsuqfGq%2Fuploads%2FhVWV7lrj9MvGQDvpqSFS%2Fimage.png?alt=media&#x26;token=797343fe-ae52-40e1-bb48-a491e808bce4" alt=""><figcaption></figcaption></figure>

Hablla allows **exporting WhatsApp message reports** in different file formats.\
This feature is ideal for external analyses, integrations with BI systems or storage for audits.

> ⚠️ The export respects the filters applied in the report. Always set the period, category and status before exporting.

***

### How to export reports

1. Go to **Settings → Connections and integrations → WhatsApp**.
2. Click on the **Reports**.
3. Apply filters (category, date, status, message origin, etc.) if necessary.
4. Click on **Export**.
5. Choose the desired format: **CSV, XLSX or JSON**.

***

### Available formats

#### 📄 CSV

* Compatible with Excel, Google Sheets and LibreOffice.
* Simple column structure with rows separated by commas.
* Great for quick handling and tabular analysis.

**Example of use**: marketing teams analyzing mass sends.

***

#### 🗂 XLSX

* Native file of **Microsoft Excel**.
* Keeps columns organized for use of filters, formulas and pivot tables.
* Ideal for visual reports and sharing with non-technical teams.

**Example of use**: performance reports presented to the board.

***

#### 🔧 JSON

* Structure in **key/value**, ideal for integrations with APIs or Data Warehouses.
* Technical format, recommended for developers and BI analysts.

**Example of use**: importing data into internal systems or analysis tools.

***

### Downloading Reports

Whenever you export a report in Hablla, it will be available in the notifications tab (bell), next to the profile picture. Depending on the size, it may take a few minutes to be available for download.

<figure><img src="https://1592162275-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrmxWrIrMauHcIrsuqfGq%2Fuploads%2FYVonRWbuvwXgliOUaAVe%2Fimage.png?alt=media&#x26;token=f6ae651d-0fb6-4e75-bfd1-b823e91286a9" alt=""><figcaption></figcaption></figure>

<figure><img src="https://1592162275-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrmxWrIrMauHcIrsuqfGq%2Fuploads%2F6CulUsSKrtFHfuRaxqqm%2Fimage.png?alt=media&#x26;token=2b540035-cb50-411b-b64c-4f5e6f34a81a" alt=""><figcaption></figcaption></figure>

### Best practices

* Always apply filters before exporting to reduce data volume.
* For large databases, prefer **CSV** (lighter) or **XLSX** (more organized).
* Use **JSON** only in technical integration contexts.

***

### Summary

WhatsApp report export in Hablla ensures flexibility and adaptability.

* **CSV/XLSX** → operational analyses and sharing.
* **JSON** → technical integrations and automations.

📌 **Practical tip**: set an export routine to track results periodically and centralize data in your BI.

***

### Examples of use

* **Marketing Team**: validate the success rate in promotional campaigns.
* **Technical Support**: analyze errors in transactional messages (Utility).
* **CX Management**: track which contacts were initiated by the client and generated new opportunities.

***

### Summary

WhatsApp reports in Hablla offer a complete view of the performance of messages sent, delivered and replied to.\
With custom filters, it is possible to turn raw data into **actionable insights**, improving campaigns, support and operations.

***

📌 **Practical tip**: export reports with applied filters to cross-reference the data with other analysis tools (such as BI or spreadsheets).