Templates - Message Models

The Meta Message Templates are pre-approved messages used in the WhatsApp Business API. They allow your company to send communications outside the 24-hour support window and ensure consistency in recurring interactions.

At Hablla, templates are organized into three main categories: Marketing, Services (Utility) and Authentication.

Template Categories

📢 Marketing

Used for promotional and engagement messages with customers. Examples of use:

• Promotion and offer announcements.

• Event invitations.

• Launch of new products or services.

• Updates about company news.

⚠️ It is important that the message is clear and not intrusive. The customer should always have the option to stop receiving messages.

🛠️ Services (Utility)

This category is used for messages related to contracted services and day-to-day operations. Examples of use:

• Appointment confirmations.

• Order status updates.

• Delivery or support notifications.

• Important appointment reminders.

⚠️ This is the most used template for transactional, communications such as status alerts or service follow-ups.

🔑 Authentication

This category is intended for security and verification. Examples of use:

• Sending authentication codes.

• Login confirmations.

• Suspicious activity alerts.

• Password reset.

⚠️ Authentication messages are essential to ensure account protection and end-user security.

Creating a Message Template

1. In the menu Settings > Connections and Integrations > WhatsApp, go to the Message Templates.

2. Click on Add template.

3. Fill in the information:

   • Template name (internal use for identification).

   • Language of the message.

   • Category: choose between Marketing, Services (Utility) or Authentication.

4. Configure the content:

   • Header: may contain text, image, video or document (up to 60 characters for text).

   • Body: main message, up to 1024 characters (supports dynamic variables and emojis).

   • Footer: optional field of up to 60 characters, usually used for short notes.

   • Buttons (optional): include quick actions such as Yes/No or external links.

5. Preview the template in the side preview and click Save.

6. The template will be sent for Meta approval. The status can be:

   • Approved ✅

   • Rejected ❌

   • Pending ⏳

Best practices for approval

• Use clear and objective language.

• Avoid generic messages that may be considered spam.

• Always personalize with variables (e.g., customer name) to increase relevance.

• Include your company information to convey trust.

Summary

Message templates are the foundation for proactive communications on WhatsApp Business.

• Marketing: engagement and promotions.

• Services (Utility): transactions and operations.

• Authentication: security and verifications.

With Hablla, you can create, manage and track the status of templates directly in the dashboard, ensuring agility and compliance with Meta's rules.

📌 Practical tip: create different templates for each need of your business and keep them organized by category to facilitate management.