# Templates - Message Models

The **Meta Message Templates** are pre-approved messages used in the **WhatsApp Business API**.\
They allow your company to send communications outside the 24-hour support window and ensure consistency in recurring interactions.

<figure><img src="https://1592162275-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrmxWrIrMauHcIrsuqfGq%2Fuploads%2FCwW6vl1iSnaD9q6EpuXT%2Fimage.png?alt=media&#x26;token=e7f9b1d6-b384-406c-b646-eaa46955ee4a" alt=""><figcaption></figcaption></figure>

At Hablla, templates are organized into three main categories: **Marketing**, **Services (Utility)** and **Authentication**.

### Template Categories

#### 📢 Marketing

Used for promotional and engagement messages with customers.\
Examples of use:

* Promotion and offer announcements.
* Event invitations.
* Launch of new products or services.
* Updates about company news.

⚠️ It is important that the message is clear and not intrusive. The customer should always have the option to stop receiving messages.

***

#### 🛠️ Services (Utility)

This category is used for messages related to contracted services and day-to-day operations.\
Examples of use:

* Appointment confirmations.
* Order status updates.
* Delivery or support notifications.
* Important appointment reminders.

⚠️ This is the most used template for **transactional**, communications such as status alerts or service follow-ups.

***

#### 🔑 Authentication

This category is intended for **security and verification**.\
Examples of use:

* Sending authentication codes.
* Login confirmations.
* Suspicious activity alerts.
* Password reset.

⚠️ Authentication messages are essential to ensure account protection and end-user security.

***

<figure><img src="https://1592162275-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrmxWrIrMauHcIrsuqfGq%2Fuploads%2FY2uQEO9MeCOUoKkJYStU%2Fimage.png?alt=media&#x26;token=aad7fae4-3204-4b1a-96ac-7f906621dc52" alt=""><figcaption></figcaption></figure>

### Creating a Message Template

1. In the menu **Settings > Connections and Integrations > WhatsApp**, go to the **Message Templates**.
2. Click on **Add template**.
3. Fill in the information:
   * **Template name** (internal use for identification).
   * **Language** of the message.
   * **Category**: choose between Marketing, Services (Utility) or Authentication.
4. Configure the content:
   * **Header**: may contain text, image, video or document (up to 60 characters for text).
   * **Body**: main message, up to 1024 characters (supports dynamic variables and emojis).
   * **Footer**: optional field of up to 60 characters, usually used for short notes.
   * **Buttons (optional)**: include quick actions such as *Yes/No* or external links.
5. Preview the template in the side preview and click **Save**.
6. The template will be sent for Meta approval. The status can be:
   * **Approved** ✅
   * **Rejected** ❌
   * **Pending** ⏳

***

<figure><img src="https://1592162275-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrmxWrIrMauHcIrsuqfGq%2Fuploads%2FD1CyWYoJTujZmTfDXZ1b%2Fimage.png?alt=media&#x26;token=63af140b-6401-4caa-a276-8f1216763b23" alt=""><figcaption></figcaption></figure>

### Best practices for approval

* Use **clear and objective language**.
* Avoid generic messages that may be considered spam.
* Always personalize with variables (e.g., customer name) to increase relevance.
* Include your company information to convey trust.

***

### Summary

Message templates are the foundation for proactive communications on WhatsApp Business.

* **Marketing**: engagement and promotions.
* **Services (Utility)**: transactions and operations.
* **Authentication**: security and verifications.

With Hablla, you can create, manage and track the status of templates directly in the dashboard, ensuring agility and compliance with Meta's rules.

***

📌 **Practical tip**: create different templates for each need of your business and keep them organized by category to facilitate management.