Short-Link

Short and smart links to track campaigns, generate QR Codes and analyze results quickly.

What is Short-Link

Short-Link is a feature that allows you to create personalized, compact links (for example, habl.la/contact) that redirect to a long URL — ideal for promotion in campaigns, social networks, email or WhatsApp. You automatically track the views, generate QR Codes and add UTM parameters for easy and consistent tracking.

When to use

Scenario	Why use Short-Link
Social networks or posts	Cleaner, visual CTA that's easy to remember
Printed materials/QR Codes	Automatically generated code for simple scanning
Regional campaigns	Apply source, medium or campaign UTM with quick access
Long or generic links	Shorten URLs with optimized aesthetics and performance

How to create a Short-Link

1. Navigate to Marketing → Short-Link.

2. Click + New short link.

3. Fill in the fields:

   • Name → internal reference (e.g.: contact_us)

   • Destination URL → the full link to where it will be redirected.

   • UTM parameters → set utm_source, utm_medium, utm_campaign, utm_term and utm_content.

4. Click Save. The system generates the short link and immediately starts tracking visits.

Creation example:

What you see in the Short-Links list

• Short link generated (habl.la/contact)

• configured destination URL

• Number of views updated in real time

• Icon of trash to delete the link whenever you want

View details and export QR Code

By clicking on an existing Short-Link, you access:

• Short link preview with option to copy

• QR Code to scan or download

• UTM settings that were applied

Preview example:

Best practices for using Short-Link

• Use short, intuitive names (e.g.: august-event)

• Standardize UTM to maintain clarity in reports

• Use QR Codes in offline materials with high conversion

• Delete inactive or low-converting links regularly

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Summary

Short-Link combines:

• Simplified sharing with short links and visual impact

• Smart tracking with configurable UTM parameters

• Practical reports of view + embedded QR Code

Use this tool to make your campaigns cleaner, trackable and more efficient.