# Short-Link

### What is Short-Link

Short-Link is a feature that allows you to create personalized, compact links (for example, `habl.la/contact`) that redirect to a long URL — ideal for promotion in campaigns, social networks, email or WhatsApp.\
You automatically track the **views**, generate **QR Codes** and add **UTM** parameters for easy and consistent tracking.

<figure><img src="https://1592162275-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrmxWrIrMauHcIrsuqfGq%2Fuploads%2F3oDxJYuDJDBCSDyA7VcL%2Fimage.png?alt=media&#x26;token=a7954512-244b-40e4-9fcb-189f8f016ed2" alt=""><figcaption></figcaption></figure>

### When to use

| Scenario                   | Why use Short-Link                                     |
| -------------------------- | ------------------------------------------------------ |
| Social networks or posts   | Cleaner, visual CTA that's easy to remember            |
| Printed materials/QR Codes | Automatically generated code for simple scanning       |
| Regional campaigns         | Apply source, medium or campaign UTM with quick access |
| Long or generic links      | Shorten URLs with optimized aesthetics and performance |

### How to create a Short-Link

1. Navigate to **Marketing → Short-Link**.
2. Click **+ New short link**.
3. Fill in the fields:
   * **Name** → internal reference (e.g.: `contact_us`)
   * **Destination URL** → the full link to where it will be redirected.
   * **UTM parameters** → set `utm_source`, `utm_medium`, `utm_campaign`, `utm_term` and `utm_content`.
4. Click **Save**. The system generates the short link and immediately starts tracking visits.

**Creation example:**

<figure><img src="https://1592162275-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrmxWrIrMauHcIrsuqfGq%2Fuploads%2Fu5UfEkfMLcOfHD4icmVR%2Fimage.png?alt=media&#x26;token=920e14ca-056d-4a55-a842-43724a51e956" alt=""><figcaption></figcaption></figure>

### What you see in the Short-Links list

* **Short link** generated (`habl.la/contact`)
* **configured destination URL**
* **Number of views** updated in real time
* Icon of **trash** to delete the link whenever you want

### View details and export QR Code

By clicking on an existing Short-Link, you access:

* **Short link preview** with option to copy
* **QR Code** to scan or download
* **UTM settings** that were applied

**Preview example:**

<figure><img src="https://1592162275-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrmxWrIrMauHcIrsuqfGq%2Fuploads%2FQ7eZ9yEGVi9H2Tsqjqtw%2Fimage.png?alt=media&#x26;token=ee9f2108-5051-4725-9616-16d19014386a" alt=""><figcaption></figcaption></figure>

### Best practices for using Short-Link

* Use short, intuitive names (e.g.: `august-event`)
* Standardize UTM to maintain clarity in reports
* Use QR Codes in offline materials with high conversion
* Delete inactive or low-converting links regularly

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#### Summary

Short-Link combines:

* **Simplified sharing** with short links and visual impact
* **Smart tracking** with configurable UTM parameters
* **Practical reports** of view + embedded QR Code

Use this tool to make your campaigns cleaner, trackable and more efficient.