Mass Dispatch

The Mass sending of Hablla allows automating communications at scale, sending personalized messages, triggering smart flows and reaching your audience on the right channels — all in one place.

With this functionality, it is possible to send:

• WhatsApp Templates: standardized messages approved by WhatsApp, ideal for campaigns and strategic communications.

• Automation flows: execution of automations at large scale from a contact base (e.g.: spreadsheets).

1. Creating a new send

To start a mass send:

1. Go to the menu Marketing > Mass sending.

2. Click on New send.

3. Fill in the initial information:

   • Send name: set an internal title for identification.

   • Send type: choose between Immediate send or Scheduled send.

   • Sending mode:

     • Single batch: sends to all contacts at once.

     • Staggered: divides into configurable batches, setting interval (minutes) and quantity per batch.

📌 Staggered sending is ideal to mitigate channel blocks and keep deliverability high.

2. Selecting the sending channel

In the next step, choose the channel:

• Messages (WhatsApp) → use official templates and customize variables (such as name, company, agent etc.).

• Automation flow → run customized automations for each imported or segmented contact.

3. Selecting the audience

You can define recipients in two ways:

• Spreadsheet

  • Import a file .xlsx with the contacts.

  • Each row runs a flow (in the case of the automation channel) or receives a message (in WhatsApp/Webchat).

• Segmentation filters

  • Apply rules to select the target audience.

  • Examples of available filters:

People

• Did not convert on the event

• Converted on the event

• All in a segment

• Everyone not in a segment

• Everyone with all tags

• Everyone with any of the tags

• Everyone without all the tags

• Everyone without any of the tags

• Created within a specific period

Tickets

• No recent service

• That has service by status and department

• That does not have service by status and department

• Everyone with all tags

• Everyone with any of the tags

• Everyone without all the tags

• Everyone without any of the tags

• Created within a specific period

Cards (CRM)

• All with a card in a column

• Everyone with all tags

• Everyone with any of the tags

• Everyone without all the tags

• Everyone without any of the tags

• Created within a specific period

• Moved to a specific list

• Left a specific list

4. Message configuration

In the message configuration step:

• Channel: select the enabled number/channel (e.g.: official WhatsApp).

• Message template (WhatsApp): choose the pre-approved template and configure the dynamic variables.

• Preview: follow in real time how the sent message will look.

📌 Template example:

Hello, *{{1}}*! How are you? 😊  

I am *{{2}}*, responsible for your implementation at *{{3}}*.  
I would like to schedule our first meeting to start the project.  

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5. Finalizing the send

After reviewing:

1. Click on Finish.

2. The send will be executed according to the configured send type (immediate or scheduled).

3. You can track the results in real time on the performance dashboard.

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Benefits of Mass Sending

• Scalability: send thousands of messages intelligently.

• Personalization: insert dynamic variables to make the communication unique.

• Advanced segmentation: use strategic filters to reach the right audience.

• Security: avoid blocks with staggered sending and adjustable parameters.

• Multichannel: unify messages on WhatsApp, Webchat and Flows.