# People by tag

#### People by Tag

The report of **People by Tag** allows segmenting leads, customers and contacts based on the **tags applied during the journey**, making behavioral analysis and the prioritization of engagement strategies easier.

Main features and benefits:

* **Advanced segmentation**: enables grouping people by status such as *AI: Workspace Created*, *In Onboarding*, *Referral*, among others, creating strategic follow-up clusters.
* **Customer journey management**: each tag reflects a stage of the lifecycle (e.g.: onboarding, referral, lead qualification), allowing monitoring where the largest volumes of customers and opportunities are.
* **Prioritization of efforts**: by understanding which groups have greater representativeness, teams can allocate service, sales and customer success resources more intelligently.
* **Insights for growth**: tags like “Referral” create room to measure the impact of referral programs, while “Onboarding” highlights bottlenecks or advances in implementation.
* **Campaign personalization**: by crossing tags with consumption and support data, it is possible to create ultra-targeted campaigns aligned with each group's context.

This report is key to applying the **8Cs of Conversational Marketing** in practice, ensuring **convenience, consistency and trust** in every interaction.

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