Interactions by closing reasons
Report of interactions by reasons.
Service Interactions by Closing Reasons
The report of Service Interactions by Closing Reasons details the closures of interactions based on the selected reasons, offering a clear view of quality, effectiveness, and the main friction or success points in the service.
Main features and benefits:
Reason mapping: identifies why interactions were closed, from satisfactory conclusions to dropouts or unresponsive contacts.
Efficiency management: by monitoring closures by category (e.g.: problem solved, no response, not interested, chose another solution), leaders can measure service accuracy and the alignment of interactions with the final objective.
Gap detection: recurring reasons such as “No response” or “Disqualified lead” signal opportunities for improvement in engagement, qualification, and follow-up processes.
Predictive churn analysis: reasons like “chose a competitor” or “not the right time to buy” act as early indicators of lost opportunities, enabling smarter reactivation strategies.
Customer experience enhancement: by tracking positive closing reasons (“question resolved”, “invite confirmed”), it is possible to reinforce successful practices and replicate them across the operation.
This report is essential to turn closing data into strategic retention and conversion intelligence, supporting both CX and Revenue Operations.

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