> For the complete documentation index, see [llms.txt](https://docs.hablla.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.hablla.com/hablla-docs-en/hablla/settings/connections-and-integrations/whatsapp/how-to-create-whatsapp-templates.md).

# How to create WhatsApp templates

A **WhatsApp template** is a pre-formatted message that needs to be **approved by Meta** before being used. It is ideal for automated communications or notifications sent outside the standard 24-hour support window.

### What do you need before getting started? <a href="#h-o-que-voce-precisa-antes-de-comecar" id="h-o-que-voce-precisa-antes-de-comecar"></a>

Have a user with the **administrator**.

### How to create WhatsApp templates in Hablla <a href="#h-como-criar-templates-de-whatsapp-na-hablla" id="h-como-criar-templates-de-whatsapp-na-hablla"></a>

1\. Once logged into your account, access the [**Studio**](https://studio.hablla.com/workspace/643d802021b6aa9234eb9797/marketing?fbp=fb.1.1753742035820.5658395625\&sck=730218fd-da2e-40d1-b6a8-b13deea06044\&external_id=730218fd-da2e-40d1-b6a8-b13deea06044). In the top right corner of the screen, next to the initial of your name, you will find the **Settings** icon (gear). Click it to open the settings menu.

1.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXe1NIAstcVPwRonL3L6FySueE6gFM1F8_5_rXbYmR6cJDM83sNA6YtoORkC--crFAPWHEwoCP8CGqw_6PPp25TeWWzNd1TLNhe1JlrpguXeWMtweDhcBSTwdH89rq2WRkmHcKUchi_47RApRJOp8C0M2MPv?key=d5lBm0VgC9AYfkNu0IzSWTW0" alt=""><figcaption></figcaption></figure>

2\. On the left side of the screen in the Settings menu, find the section **Connections and integrations**.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdNHn7DhGWLosJ3gQXVSNch_mI0tH2euagbX6oyLB0vMcXG3qPeLddhgcCidcgUHgPzHrCpZKxjwnd6NNh7N2FcW1vpc2MNeQH9ANYzybbkcwM49aqJbIqeYXah11-y9gGAIICAF6Gz3yF9MyMp2wd4Nm_7?key=d5lBm0VgC9AYfkNu0IzSWTW0" alt=""><figcaption></figcaption></figure>

3\. Click on **+ Add** to enter the templates interface, where your already registered numbers will be available and you can create new ones.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfffd8DX2Ve1F5eIrISpJo6x-JWvCg6b6Y0ZxquU5TX8A2ssmAmBHsXTQhcqkx_cKVGuF4xErDpHGr9ASx6jcMFGJq_sRailz_1xOdZBL-kPT3DB35V2ERKN1zMH82LX34KUFWGCIRVSvfoC1H_CzlbHgc?key=d5lBm0VgC9AYfkNu0IzSWTW0" alt=""><figcaption></figcaption></figure>

4\. Click on a message box to view the information related to your added number, as well as view and customize message templates.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeu9OUyWcGTAv0MaallXFngN8onLdzm5EaHCe5F-cc8E8XGXe3sGsYNlcpD692aAdj05skZk28BS9vxiXeX5dDMQKFdtNeMcJu-8sS63Z7YRj7zxXfKf3E6Bsamm7IfrwkZRFHBadRBSBDuumR6xIgjUeRt?key=d5lBm0VgC9AYfkNu0IzSWTW0" alt=""><figcaption></figcaption></figure>

5\. Click on **Message templates** to view the templates

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeEmQE695BJapx_fr4Ac4sauZcEDwl2GLPwStsmGmUtgNclhQRKnX-_qNa4JVeX-cvJlUsKcrd6nHbqoLHj_3vdgqUSgEq9FiA4oZuPOs5AfOJiclTMbouckzClELWCuxPZxUo7O_dFSbattv8Ugzu64jIY?key=d5lBm0VgC9AYfkNu0IzSWTW0" alt=""><figcaption></figcaption></figure>

6\. In this interface, it is possible to see the list of created templates, as well as information about each one, such as its name, status, category. Click on **+ Add template** start the template creation process

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfLSoGyQDoysVAa7DYYUt9SqDJ4LFKcSl-fPphweCmSde6bLble-819U5XHwprRojbM4zj6AsJjriQ1MYojFVrQSZ-QbfG8SiyMbkA2oHNOC9LXjZNM6-Aa_asX4mj05PFpCRr8ySM8ccsdjeMaXtgl89wo?key=d5lBm0VgC9AYfkNu0IzSWTW0" alt=""><figcaption></figcaption></figure>

7\. There are three template structures: **Marketing, Utility, and Authentication**.

**Marketing:** Sending promotional and engagement messages to your customers. It can include offers, discounts, news, and invitations to events.

**Utility:** Messages related to services provided, such as appointment confirmations, order status updates, and support notifications.

**Authentication:** Security and verification messages, such as authentication codes, login confirmations, warnings about suspicious activity\
a nd password resets.

To continue, let's start creating a template with the Marketing category. Click on **Next step.**

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdAvDGDkM_k2ZyQqG2SJle6Ej67-xZjF_QXSSE55CKoeXEolbP2p75VY-iYf5JTDgFmuIC7MtumMpaQzVZ0HehN_Xy30fcORhY-S6SPkfQR2R3nqDzyNkSkyqQop1qRPdZdgYn2G__TIwHrBi9X-xUGJ7s_?key=d5lBm0VgC9AYfkNu0IzSWTW0" alt=""><figcaption></figcaption></figure>

8\. This is our model creation interface. With it, there are several fields to be filled in.\
\
**Model name:** The name of your model to be saved, for managing it.

**Header:** The top of the message. It can be text, Image, Video, or Document.

**Body:** The main content of your template.

**Variables:** Variables are important for customizing keywords used in the template, such as the customer's name, company department, among other possibilities suited to your needs.

**Footer:** The end of your message.

**Buttons:** Buttons can be used to continue your conversation or redirect to links.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXewEGBWI_mQgLRSrw8baccmoUdWkhbyiiGdcFh8hbTUTw4ImtXRrNWoLedWLbLq7FwNQ4mXIiefRjvG496HKgcJOthsCT24-NiXkVfsrnlmhcLdqnI5gYhcl2j1t31Oa0QIch3GSDHuTp8w-tQNt6J2DdbG?key=d5lBm0VgC9AYfkNu0IzSWTW0" alt=""><figcaption></figcaption></figure>

9\. When you save your message model (template), it will be sent for approval by Meta and will appear with the status **Pending.** Wait a few moments and your template will appear as approved and will be ready to use!

Done! Now that you know the WhatsApp template models and how they can transform your communication, it is time to put this into practice. With well-structured and strategic templates, you can engage your customers, offer agile support, and increase your conversions.

Don't waste time! Start creating your templates right now and take a step ahead in your conversational marketing strategy. 🚀 If you need help, we're here to support you!

**ℹ️ Note:** This documentation covers only how the feature works. For information about billing, costs, or commercial terms, consult the current contract or contact the responsible department.


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